Fred’s Shoes

Fred's Shoes. Green Fred's. Clun, UK. Photography by Vick Butt.

Fred’s Shoes might be kicking around on the feet of trendy Londonites but they are in fact the creation of world travelling kiwi; Vic Butt. 
After studying design and living in Denmark for 15 years, Vic is now based in a small village near the Welsh border, working on her brand and stocking some of the best stores in London (and not forgetting her fully stocked online shop!)

I’m loving the restrained attitude of her debut collection – in particular the fresh, crisp white Freds!

Fred's Shoes. Navey Fred's. Clun, UK. Photography by Vick Butt.Fred's Shoes. Cherry Fred's. Clun, UK. Photography by Vick Butt.Fred's Shoes. Black Fred's. Clun, UK. Photography by Vick Butt.Fred's Shoes. Blue Fred's. Clun, UK. Photography by Vick Butt.Fred's Shoes. Tobacco Fred's. Clun, UK. Photography by Vick Butt.Fred's Shoes. White Fred's. Clun, UK. Photography by Vick Butt.Fred's Shoes. Grey Fred's. Clun, UK. Photography by Vick Butt.     
Imagery courtesy of Fred’s Shoes
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NEW FROM EVIE KEMP!

New from NZ artist Evie Kemp! Available online and selected stockists. Thinking I don’t really need to introduce Evie Kemp around these parts anymore right? I have followed Evie since Studio Home beginnings and her Uni days when she first debuted her penchant for drawing aggressive cats! (you can also visit the interview I did with Evie and her studio mate; Amy Clarke)

Evie has been somewhat of a pioneer in the local art industry as not only a prolific producer of accessible prints but also as a savyy businesswomen with a long list of quality stockists. I find that side of her creative endeavour as exciting and interesting as her truly unique style and aesthetic!

Here is a TINY glimpse into the new collections she has just debuted. Separated into the sub ranges of The Cattery, The Zoo, The Kennel and The Aviary not to mention a new foray with The Skulls and some cards with attitude (as to be expected)

Enjoy your look around!

New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. New from NZ artist Evie Kemp! Available online and selected stockists. All imagery courtesty of Evie Kemp
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Kip + Co: “One Fine Day”

Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette Imagery courtesy of Kip + Co.
Photography by Tim Swallow
Styling by Amber Lennette
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LOOK OUT!
The crazy creative Kip + Co. team is back with a big collection of juicy prints, wobbly lines, captivating colour combo’s and another step up in their growing homeware empire.
I have watched with huge interest since the moment they stepped into the very quiet and subdued market with just a few independent bedlinen brands knocking around. The team were noisy, totally outrageous and from day dot have been committed to presenting their fun brand in a professional but innovative way.

You can head to their site (and visit their great list of stockists) to check out more of this collection. Scrolling down I am VERY happy to share a Q+A with Alex Van Der Sluys; co-founder and co-designer with her thoughts on the effort vs outcome of working with a professional team to achieve lookbook excellence. Some great words in there for the emerging business owners among you!
We are ALSO stoked to share some beautiful behind the scenes shots from the campaign, both below and further on Junior’s where we concentrate on their wild kids offering.

ENJOY!

Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette

 

ALEX VAN DER SLUYS ON PRODUCING A LOOKBOOK

(co-founder / co-designer of KIP & CO)

IT’S NO MEAN FEAT TO PRODUCE COLLECTION AFTER COLLECTION OF PATTERN PACKED KIP + CO. AWESOMENESS!
WHAT IMPORTANCE DO YOU PLACE IN PLOUGHING MORE TIME AND RESOURCES INTO PRODUCING PROFESSIONALLY STYLED AND SHOT LOOKBOOKS? IS THERE AN INTENTIONAL STRATEGY?
Without a doubt, having a great product both in terms of design and quality is the most important thing for any business (in our humble opinion!) But a very close second is having great images. When we started a couple of years ago, we invested a lot in getting the right photographer and working with a passionate and creative team to make some inspiring photos.

They live on forever!
Its your chance to inspire people by showing them what your product might look like in a real home, and if you nail the images then the power of social media will keep that wave building and growing and carry your images to a whole other group of people…and thats very important for an online business!

 

HOW LONG WOULD A NORMAL SHOOT TAKE TO COMPLETE AND HOW MANY PEOPLE ARE INVOLVED?
We’re grow every time! Its like the circus rolling into town now…but its one hell of a show. Our latest shoot was four days – one setting up, two shooting, one packing down and reviewing images. But that doesn’t account for the huge number of hours / weeks / months spent planning in advance to find the right location, model, make-up artist, props, assistants, food, transport and on and on and on. “All hands on deck” is an understatement at our shoots – we’ve had every family member (immediate, extended and distant) lend a very generous hand plus all creatives (photographers, stylists, models, make up artists and their teams). I think all told for our SS14 shoot we had just over 20 people involved. Wow…never actually counted that up before, that is nuts! But it is so worth it, the look book is our creative baby, its when the range really feels like it comes to life for the first time and is just so so exciting.

 

SINCE THE LAUNCH OF YOUR FIRST COLLECTION AND CAMPAIGN SHOOT, WHAT HAVE OUR LEARNED WORKS AND IS VALUABLE IN TERMS OF THE TYPE OF SHOTS AND THE LOOK YOU ARE GOING FOR?
I don’t think any of us had stepped foot on a photo shoot before we did our first one for SS12 so this could be a very long answer but Ill try and keep it brief! I think the significance of good images was a big learning for us; we knew that they would be important, but after that first season it really cemented just how important they are. We learnt the hard way to make sure that we always have a great in situ shot of every product – if you don’t, you’ll feel it at the other end in terms of sales. Its also important to show how the products work together as a story, so that you’re not just seeing something in isolation and can’t imagine what it might work back with at home. And finally I’d just say be clear about what your ‘brand’ is and make sure that your photo shoot is consistent with that. And don’t forget to have fun, cause at the end of the day, that is the aim of the game

BEHIND THE SCENES exclusive: Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette BEHIND THE SCENES exclusive: Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette BEHIND THE SCENES exclusive: Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette BEHIND THE SCENES exclusive: Kip + Co. SS14/15 : Adventurous and awesome bedlinen and homeware designed in Australia // Photography by Tim Swallow, Styling by Amber Lenette

Posted in australia, creative business, emerging designer, for the home, photography | 1 Comment

Good & Co : Textual Pleasures

Good & Co. Book Shop Scarf. Sydney, Australia. Styled by Stacey Gillies. Photographed by Geordie Toogood. Rebekah Davies - Red 11 Models.

Our girl Lillie at Good + Co. has done it again with a fresh new collection of luxe oversized silk scarves this time featuring graphic text snapped on her urban global wandering.

“Textual Pleasures” is a study of fonts and words on our streets, and the graphic shapes they create. Highlighting colours and shapes, giving the viewer a new appreciation of the forms of words and letters, when taken out of context.

Check for stockists or shop online here.

Look out USA….Good + Co. is coming for you!

Good & Co. One Way Scarf. Sydney, Australia. Styled by Stacey Gillies. Photographed by Geordie Toogood. Rebekah Davies - Red 11 Models. Good & Co. One Way Scarf. Sydney, Australia. Photographed by Geordie Toogood. Good & Co. One Way Scarf. Sydney, Australia. Photographed by Geordie Toogood. Good & Co. Bonjour Scarf. Sydney, Australia. Styled by Stacey Gillies. Photographed by Geordie Toogood. Rebekah Davies - Red 11 Models. Good & Co. No Parking Scarf. Sydney, Australia. Photographed by Geordie Toogood. Good & Co. Foxton Race Club Scarf. Sydney, Australia. Styled by Stacey Gillies. Photographed by Geordie Toogood. Good & Co. Foxton Race Club Scarf. Sydney, Australia. Styled by Stacey Gillies. Photographed by Geordie Toogood. Rebekah Davies - Red 11 Models. Good & Co. And Sons Scarf. Sydney, Australia. Styled by Stacey Gillies. Photographed by Geordie Toogood. Rebekah Davies - Red 11 Models.Good & Co. Urban Tag Scarf. Sydney, Australia. Styled by Stacey Gillies. Photographed by Geordie Toogood. Rebekah Davies - Red 11 Models.

Imagery courtesy of Good + Co.
Photographer: Geordie Toogood
Stylist: Stacey Gillies 
Model: Rebekah Davies – Red 11 Models
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Posted in australia, emerging designer, fashion, new zealand | 1 Comment

ECO WEAVING KITS BY ALCHEMY

Eco Weaving Kit by Alchemy - Eucalyptus ForestThe instagram feed of Belinda from Alchemy has loooooong been one of my favourites! As an avid forager, maker, artist and explorer I could soak up her natural aesthetic all day.

Which is why I am very excited to introduce you to her latest venture!
Frustrated at the her inability to source a compact, Australian made loom she decided to plough her years of weaving and woodworking experience into the production of her own!
This has resulted in collaboration with other makers to complete and offer kits which also include her Modern Weaving Using Traditional Techniques Guide; normally part of her regular weaving workshops.

I feel like weaving is experiencing a bit of a renaissance for good reason – its hands on, easy to learn, develop and experiment with your own aesthetic.

The Kits debuted on her site yesterday and sold out! But go and check them out and perhaps add them to your wishlist.

Eco Weaving Kit by Alchemy - Dream StateEco Weaving Kit by Alchemy - Seaside HolidayEco Weaving Kit by Alchemy - process shot 3. Photo by Brett RushtonEco Weaving Kit by Alchemy - process shot 7. Photo by Sid Evans scephoto.com.auEco Weaving Kit by Alchemy - process shot 10. Photo by Sid Evans scephoto.com.auEco Weaving Kit by Alchemy - booklet detail

 Images courtesy of Alchemy
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Posted in art, australia, product design | 1 Comment

Lush Bedside Posie

Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio HomeBedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home Welcome to the second in our series of three little posts to inspire your floral creativity!

Growing up my Mum always made sure we had a posie of cut flowers on the kitchen table and beside our beds – even now when I head home to visit there will be some little sweet smelling gaggle of flowers waiting for me in my room.

Spurred on by this memory and inspired by the awesome “Tilly at Home” geometric rose vase and bedroom building homeware I had discovered at Farmers, I challenged clever Lu Diamond to create a posie using flowers bought from the dairy down the road.

Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home We chose to visit the closest dairy to Lucy’s studio which was on Ponsonby Road in Auckland. Having not always had the luxury of living in a place where masses of fresh cut flowers are available year round, I encourage you to hunt out what you have at your own finger tips – this posie could alternatively be leafier, greener and perhaps contain more foraged, one off blooms that peep over your neighbours fence!

Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio HomeBedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio HomeThe tips I learnt myself from watching Lucy work were:

COLOUR BLOCKING

I have ALWAYS tried to create posies by painstakingly attempting to mix all the flowers together evenly.
Lucy shuns this with beautiful results! Let colours block and different varieties sit together.

EVEN UNEVENNESS

My obsession for a balanced perfectly, symmetrical floral symphony has also been put to rest with the realisation that off-centre arrangements look modern, romantic and imperfectly perfect.

CUT + TRIM AS YOU GO

I’ve always cut and trimmed the stems of my flowers to prepare them for arranging, however, while Lucy did clean up the stalks she left any decisions on length for later. She would hold clutches of blooms up against what she had already done, testing angles and placement before THEN trimming their length to sit perfectly.
Its not rocket science but it was a real Ohhhhhh moment.

GET DOWN AT THE SAME LEVEL

We were definitely striving to create an arrangement that could be viewed from all angles but I noticed that Lucy was constantly ducking and divine to get eye level with what she was working on which posed a good point!
This posie would have looked great on a kitchen table or sideboard in a living room, both of which have you suddenly dropping to view it at the same or sometimes even lower level.

Bedside Posie with flowers from the dairy by Lu Diamond Flowers for Studio Home / Inspired by the new seasons collection at Farmers - Your Department Store / Photography by Julia Atkinson for Studio Home

Pictured above:
Tilly at Home vase, and lamp
Duvet cover set and pillow by Sheridan
All from Farmers – Your Department Store
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Photography by Julia Atkinson for Studio Home
Floral genius by Lu Diamond Flowers
 
 
 
 
 
Farmers - Your Department StoreThis post was made in partnership with Farmers
All ideas and opinions shared are most definitely my own.
We welcome you to check out the offering of those businesses that support our projects and production of content for you.
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Posted in flowers, for the home, new zealand, sponsored post | Leave a comment