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Search Results for: citta
Once again our friends at Citta Design have set their sights on a corner of the globe and explored it in all their design led strength! This time the city which inspires their new collection is Hanoi – and the result is “A Midsummer Daydream”.
The collection is rich with indigo’s darkening to navy and citrus yellow, softened with pastel mints and stabs of rich red. My first impression was that is was the least graphic of their ranges in a while (which could be a bad thing as we LOVE Citta’s signature bold prints!) however they have softened into a more made-by-hand and textural effect which I am head over heels for!
To be fair guys, this is NOT breaking news! Imagery of the most recent Citta range has been doing the rounds online…and rightfully so. “A Winters Tale” is inspired by the beautiful nordic city of Copenhagan, and once again that close knit design team has poured their ideas across everything you could possibly think of or need in your home – offering another cohesive and down right attractive collection!
So I decided to go for a trawl and check out some of my favourites. Many of these are listed “Coming Soon” but hopefully it gives you an ideas of the vast spectrum of goodness!
I visited the Citta HQ a year ago and learnt a litte about how they approach designing each range. You can check it out here.
And this my friends is everyones FIRST look at their new cool little animation inspired by the collection and of course Copenhagan. Enjoy!
It is highly likely if you are an NZ homewares nut that you will have at least one Citta Design item in your nest. From teatowels to bed linen, ceramics to bags the brand has become iconic for its twice yearly collections inspired by countries and cities of the world.
I have always felt there was an element of mystery surrounding the design and production of larger brands collections. Who designs them ? How do they get their ideas? Who does what? How on earth do they get from the creatives brain into production, catalogues and sold into stores to arrive in our own homes? Well lucky for me I got to pick the brains and snoop around the Citta Design teams HQ and got a handle on this process once and for all.
It begins with the design team. In this case led by Senior Designer Imogen Tunnicliffe with her two talented Product and Textiles Designers, Carina Brandsma and Amy Tonkin. They settle on a city or country that holds some fascination or has popped to the top in conversation more than once. For instance the collection about to launch is London – inspired at the time by the Olympics and maybe some of that Royal fascination! The team brainstorm, research and work on mood boards to begin developing their direction. Often a lucky designer gets to make a hasty visit to the destination to fuel this process! A colour palette is developed as is an angle/statement to assist them in keeping focus. This might be the development of a muse or a fictional character that they design to. (Some great examples of this coming up in the London Town campaign!)
A lengthy process of design/draw/discuss/sample and back again then begins. This is when new products are born as well as existing designs improved to be ready for the fresh patterns and colours of the range. Over this period the design team also meet with the buying team who work in purchasing the extras that will make up the well rounded collection.
With samples done, the range ticked off and production underway this is where we see a the Graphic Design team of Emma Buckton and Jess Yang take the reins. Imogen and team now move back to the beginning of their design process for the next collection, while Emma begins the task of translating their initial vision into the organisation of a campaign photoshoot. With both teams sharing the large open plan studio, this is made easier as all of them are party to the development and “vibe” of the range right from birth. There is a catalogue and a full sales collateral to produce for Marketing and Sales Manager Katrina Glenday to take on and begin sales with her team to both wholesale customers and Citta’s own online and concept stores.
Yes – it takes a family to create lovely items for us to fawn over! But what a great one they are. I had a little sneak peek at the London Town Collection which will be released mid February (YAY!!! watch this space…) and the girls were working on the next one inspired by Greece and a life under the sun.
Thanks SO much for letting me hang out for a while guys! Remember my offer in exchange for a little desk in the corner!
What I learnt from Citta Design:
Building the “right” team that gels, communicates and shares an aesthetic will be the difference between a brand and an AWESOME brand.
The new sundrenched range from NZ’s own; Citta Design has now dropped in stores and online. Keeping to their tradition of global inspiration, it was Greece and life “under the sun” which inspired the extensive collection of homewares, furniture, accessories, jewellery and fashion. I’ve just been wafting around my apartment with the sweet summery smells of this fragrance diffuser.
It was super hard to edit down what to share, so I would suggest if you see even just one pattern/product that appeals to you pictured here that there will be a lot more where that came from!
On Saturday afternoon I scooped up 5 of my girlfriends and hooked onto a special transport circuit sweeping around 11 central Auckland stops for the 2013 Urbis Designday. Following on from the sneak peek I got behind the scenes of the prep and set up of the Whitecliffe College of Arts and Design + Hewlett Packard installation, I thought Silo Park was the perfect spot to kick off our adventuring. We weren’t disappointed!
It was fantastic to see the completed work spanning across the hard core construction (Daphe’s bridge that got a ton of use) to lighting design, the use of reflection, bubbles and the ability for visitors build their own book. It was such a credit to all the students involved and for HP for again sponsoring an exhibition of creative student work.Next we headed to Parnell where there was a hot spot of activity around the cutting edge Geyser Building. Design Assembly had, in my opinion one of the most innovative and interactive installations of the day. They took the “info-graphic phenomenon” and pulled it up into 3D, guiding users on a trail to find what sort of “font” they were (if in fact humans could be fonts). Loved it.
With a quick trot around the corner we arrived at the collaborative effort of Gather & Hunt and Backhouse. While their space was on a much smaller scale than many of the others they were very engaged with visitors, gave us some fun decision making to do resulting in even more delicious rewards. Another of my favourites of the day.
The collaboration between Spazio Casa and Yvonne Bennetti wasn’t immediately obvious to me – there were some glamorous models stalking around a runway circuit when we arrived and then they went and assumed positions scattered around the double storied showroom. It wasn’t until passing a model in an amazing floor length slinky gown that I realised she was disappearing in the marble tiled background behind her….doh…got it. Every garment had been inspired by tiling that could be found at Spazio Casa. Unfortunately I found the photography a challenge in there, but there was no doubt a lot of consideration had gone in to this one!
One of the largest collabs of the day was the lofty warehouse installation between Mini and design studio Switch. It was fun to explore, witty, bold and paired with some downright delicious sammies for weary design lovers from Cool Food.
On arriving at ECC Furniture and Lighting we initially got tangled up in a dangerous web of lust for furniture that cost more than our cars. But on weaving through the temptation we made it to the second level to see one of the quirkiest and interesting installations of the day. Wellington creatives, Tape Art NZ were kitted out in Astronaut/Ghost Buster kit while creating an enormous mural depicting life on another planet…using tape. It was really impressive!
This was followed by some very welcome bubbles and wander around the Paterson showroom admiring their offering of luxe shower-heads and baths. Studio Frazerhurst had used lighting to great effect – unfortunately I could wrangle my camera to do it justice…
Our second to last stop was BLOC. It took the girls a solid half an hour to rip themselves away from the distractions of Citta, Douglas + Bec, Collected, World Beauty and Pencil Boutique before actually making it to the top floor to see BoConcept and their Styled by You event. They gave visitors the opportunity to style a model and direct a photoshoot – a great dip behind the scenes that most people would never get!
And finally, after a couple of bottles of wine in Mt Eden (tired and thirsty!!) we made it to K Road where the Resene and Matter team were just starting to tidy up their street side installation. While I am sure we can all agree that giant “test pots” filled with M&M’s are broadly appealing – it was the huge effort of setting up hundreds of “bikes” on a now deserted motorway on-ramp which really caught out attention . Viewed from the elevated position on an over bridge it was bright, graphic and totally unique.And then we were done! What an terrific day, and thanks to my team (all pictured minus one who had to desert us!) for waiting while I took a million photos!
Yesterday afternoon I was lucky enough to attend the Media Launch of Citta Design‘s winter range – Londontown. While I had had a few sneak peaks at some products while shooting the design team behind the scenes a few weeks ago, to see the entire range in full was..well…homeware heaven.
The designers also took a fun approach by designing for five distinctly different characters who they imagined to live in modern London. The Eccentric, The Vintage, The English Rose, The Proper Gent and The Sloan. This has meant that while London is the glue in the range, there really is a style in there for everyone.