All photography by Julia Atkinson for Studio Home.
Over the last 9 years our model has been to act as a platform to promote local brands, products, projects and people and delivering their stories to a wide, interested audience at no cost.
Our integrity is REALLY important to us but in order to keep the wheels turning for both the people we promote and the people who receive our weekly posts at no cost – successful submissions will be invoiced for a $75 + gst Administration Fee.
This covers our time and effort and IS NOT a payment for the post (if we were working on a true advertorial type system; the payment would be much more!)
The payment also doesn’t alter our normal course of deciding successful submissions, curating our own selection of supplied images and using our own words to communicate our finds to our audience in the way that feels best.
While we have no qualms in striking up partnerships with the right brands to deliver you a deeper level of relevant information and thus, getting paid for the collaboration – this is occurrence is very rare as we continue to put our readers interests and the tight focus on Trans Tasman creativity at the forefront of what we share.
We take pride in supporting our local makers, designers, artists, brands and projects.
We simply choose not to add the “noise” out there in shrouded advertorial.
And this is why we want to be entirely transparent with you so you can trust us and what we share with you!
Studio Home began as a creative outlet to a small interior design business passionate about the exciting creative talent and inspiration flooding out of Australasia. With the aim to offer specific down under content, for almost 9 years it has resisted the mass posting of “global pretty stuff” to remain true to its focus and cultivate awareness of what is available at our front doorstep.
It’s light hearted, casual and open. This isn’t about lusting after what we can’t/don’t have (although there is nothing wrong with looking right?) instead it’s a daily stop offering a regular and fresh “heads up” on everything from up and coming artists, designers and entrepreneurial creative people to iconic NZ/AUS brands and what they have on offer.
Currently based in Auckland but with strong connections in the South Island and regular roving visits to Australia, Studio Home strives to produce fresh content that will keep new and existing readers happy, satisfied and inspired!
STUDIO HOME X FUJIFILM NZ
We love nothing more than taking our own pics to go with our interviews, collaborations and social media (and have had a very public process of learning! ) It allows us to offer you a better, more candid level of connection (much like what we feel as we sit one on one with our subjects!)
Fujifilm NZ are very much into helping “everday picture takers” get the best results too so we are very happy to have struck up a terrific partnership with them kicking off in June 2015.
We are now loving and learning the photography ropes with a Fuji XT 1 (compact, mirrorless, tough and gutsy device!) and mostly sticking with the XF 16 – 55mm lens lens.
You can check out more about our friendship here.
Advertising and Collaboration
In 2015 Studio Home had a fresh look at how “blogs” offered advertising and decided to shake things up a little to add extra value to those brands wanting to appeal to the audience AND allow great opportunity to work with larger brands.
The Directory is a content rich “visual mall” containing some of New Zealand and Australia’s most exciting brands and online stores. Large linked tiles are supported by advertiser provided text (often containing exclusive offers to SH readers) and up to three direct links to their own social media channels – something totally unique in the blog space at the moment.
I have info available with details on the Studio Home reader, their interests and visitor statistics covering both the blog and the social media channels.
The flexibility of the online world makes for exciting opportunities for collaboration and I chased after this with the launch of the TEAM.WORK project in 2014. This was a way to extend the connections I’ve made with Studio Home with growing, independent brands on both sides of the Tasman and to also flex my own design muscles! To date we have worked with terrific brands to create pot plant stands, leather tote bags, shoes and more! These collabs often extend to work closely with emerging photographers and fun, talented “models” in their own right. On the bubble and soon to be released we have pyjama’s, art, scarfs, jewellery, sandals…and well what ever feels right when we sit down with an exciting collaborator.
I am keen to hear any ideas you might have. We are open to working with any brands and business that matches us and will appeal to our readers and can work to create a plan and authentic and appealing content tailored to suit.
Please drop me an email and I will send you through our Media Kit for your info: firstname.lastname@example.org
Behind the keyboard
So when I say “we” on this blog…I really mean me! Julia Atkinson.
I discovered the wonderful world of design blogging just the week before I decided to dive head first into it myself nearly 8 years ago. I was so inspired and blown away by the ease, casual vibe and community of the whole business and more than anything, excited to finally find a home for my millions of desktop bookmarks!
It’s been a fast last decade moving between ski instructing, travel, work and self employment in the interior design industry and marketing for a ski area with plenty of risk taking and the appropriate mistakes made!
It has been rewarding to watch my readership grow in visitors and loyalty and I get such a buzz from discovering and connecting with the awesome creative community out there. I’ve been working full time on the site and related projects since late 2012 and have in particular the development of the Creative HQ and Fly The Coop features have given Studio Home a new focus to offer content that is easy to consume, inspiring to check out and relevant to those of us living down under.
In 2014 we launched a sister site; Junior’s Design Blog that tightly follows the NZ/AUS creative scene but with a strong focus on content and product related to down under children and families. The TEAM.WORK collaboration project also kicked off with a bang with cool projects between Studio Home and Trestle Union, km2 creative , New Lands and Radical Yes with many more in the pipe line.
October 2015 see’s the launch of a new Studio Home offering in the form of travelling workshops, created exclusively with the small business owner in mind. The first ” A Demystifying Guide to Social Media for Small Business” will appeal to those starting social media channels from scratch and those that feel they have been fumbling blindly trying to make it all work to the advantage of their brand. We plan to provide ALL the information to make it a worthwhile activity!
Explore more here and our upcoming dates.
I hope I can bring you some refreshing new finds and a peek into all the untapped talent that lurks at the bottom of the world!
Julia xPhotography by Wolf Brooks.
SARAH ALLEN : SIDEKICK SUPREMO
In July 2014 it became very obvious that to continue growing Studio Home and its off-shoot projects I would need to loosen the grip a little and bring on board an all round creative and savvy sidekick…I found that in graphic design student Sarah Allen!
Sarah, like me had a rural upbringing and spent many an early morning earning pocket money milking cows! She completed her high school years as a boarder in Hamilton, ploughing head first into Design, Art and Photography. She is now in her 4th and final year of a Bachelor of Fine Arts Degree majoring in Graphic Design at Auckland’s Whitecliffe College of Arts and Design.
I am lucky to have Sarah work with me both remotely and one day a week from my studio. She is often the point of contact for the supply of imagery, editing, uploading, correctly tagging and laying out the posts. She is a terrific support AND sounding board for graphic design and photography projects around both sites and a truly refreshing bridge to the realities and interests of design students here and now!
As part of Sarah’s time here we have also developed the concept of a brand new feature series called “Real World“. Here Sarah will shoot and interview inspiring creative professionals across many different fields – retelling their story and asking targeted, relevant questions that can be constructive for all students, graduates and those wanting to move onward and upward with their career!