It feels to me that the George + Willy are hellbent on making day to day living work better, look better and feel better.
From the boys that reinvented the wall mounted paper roller (which turned into a global Pinterest revolution), designed the coolest modular pegboard shelving, adventuring duffel bags and honest, industrial-esque furniture – they have just seriously upped their game with THIS new product!!
Tasking themselves with the aim to remove the angst from lighting a fire – they got researching and experimenting and have come up with an epic set of equipment : the Firestarter. As a seasoned firestarter myself, their no kindling, no prep and massively time saving tool is heaven sent!
Take some time to check out the imagery and video below to see how their no fuss system works and click on through to buy directly from their website. No problems world – free shipping in NZ and Australia with ability to ship everywhere else!
Photo by Wayne Tait
Imagery courtesy of George and Willy
Video by Motion Sickness Studio