fresh to death

I would like to introduce you to the newest NZ foray into mens underwear. MILK. But they say it best so here we go:

Milk Underwear. Don’t be misled by the name. Milk is not in the business of selling underwear. We sell the feeling of good and it’s our business to make sure your underwear drawer is constantly full of FRESH MILK. We know from experience that there is no better way to start the day than with the purest pair of underwear your legs will ever be wrapped in. Milks like silk, like butter between your thighs. R.I.P Old Underwear.”
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