Homestyle: behind the scenes

hind the scenes of editorial shoot - by Studio HomeGetting to hang around behind the scenes of an editorial shoot is something I’ve always wanted to tick off the list. Seriously – haven’t you ever cast a thought as to how those glossy, styled magazine stories come to life? I have many a time but as with most things…I had seriously underestimated the work that goes in!

The Homestyle team let me hang around while they created three very awesome and very different scenes for their Dec-Jan Issue. The three of them took to their corners of Flash StudiosΒ (the base of photographer; Melanie Jenkins) and armed with their plan, a tonne of beautiful sourced product and a tight tight time frame they got to work. Anyone who has designed anything will know that the process of bringing a plan on paper to life in a 3 dimensional sense needs to be handled with flexibility and patience. A great deal of tweaking, re-positioning and experimentation is involved with the only right answer lying in the detailed eye of the maker and her team.

Below you will see some of the process shots I caught a peek at the final result AND a pretty awesome giveaway!!

It was humbling to watch and a big thanks to the team for having me there.
The clever people at play were:
Alice Lines; Editor
Amber Armitage; Senior Designer/Stylist
Sophie Peacocke; Designer
Melanie Jenkins; Photographer atΒ Flash Studios.

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All photography by Julia Atkinson for Studio Home

And the finished product!
Homestyle Magazine Issue Dec/Jan 14Check out the other two final spreads in the the Dec/Jan issue of Homestyle magazine which is on stands today and I recommend you take a look at their terrific website.



Our lucky winners drawn at random are Barbara Taylor and Jane Dalton.
Thanks for your amazing feedback everyone!


We have TWO subscriptions to Homestyle to giveaway!

In the comments below simply give us some ideas of what you would like to see more of in Homestyle?
EG. product round up like above? international homes? NZ spaces? Shop spotlights? Anyone you know with an amazing house? etc
You can also enter on Facebook by commenting below the Homestyle image on the Studio Home page.

*Drawn at random at 6pm (NZ) Wednesday 27th November. Open to NZ + Australian residents only sorry.
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67 Responses to Homestyle: behind the scenes

  1. Alice B says:

    I love the product round ups. Can never get enough of them. It also cool to see the amazing homes of NZer’s around the more more more of those things!
    Homestyle is awesome!

  2. Jess Curnow says:

    Making your flat into a home

  3. Tamzin Goldsworthy says:

    Quick fixes (none structural
    Homes with good indoor outdoor flow
    Guides around furniture layout to suit certain room shapes
    Homes renovated on a budget

  4. Prabhleen Ahuja says:

    Would love to see DIY solutions to home renovation and renovation projects on a budget. It is always interesting to see beautifully decorated homes of everyday people…and to hear their stories of how the acquired the furniture and accessories in their houses. It is also interesting to read about new artists, home ware stores and off course where to get the best deals!

  5. Would love to see more NZ architecture featured

  6. Ali Hughes says:

    I’d love to see more features on people living in rentals/rental-friendly diy projects. A house of our own is out of our reach at the moment and its a bit of a challenge making a rental your own when landlords can be funny about holes in the walls and paint! It’d be great to see how others go about making their borrowed properties reflect who they are/their style.

  7. Mel says:

    great prize – my subscription just ran out with the latest issue too!!

    I love product round up pages, always leads to new store finds!
    NZ spaces (on smaller budgets are always good too, everyday people stuff rather than flashy expensive architectural rennos)
    and the blogs we love page too – can never have too many awesome design blogs to check

  8. Danelle says:

    Ohhh I would love to see more NZ spaces – especially on smaller budgets. And small business studio spaces would be amazing to see too. Renovations – before and afters – those would be cool to see more of.

    Fantastic prize!

  9. Sarah P says:

    More product round ups, my fave. Also how stylists style their own homes.

  10. Mel McKenzie says:

    Definitely more NZ spaces – not just homes, inspiration from commercial/retails settings too. And from regional NZ – movers and shakers from the wop wops πŸ˜‰

  11. Emma says:

    Feature NZ artists with their homely products!

  12. more insights into creative peoples homes for example a shoe maker and where/how he lives.. also maybe cover some neat food and health blogs? <3

  13. Liora says:

    Would love to see shops/studios/cafes!

  14. Anthea says:

    I love NZ made options for popular styling, and also rad overseas options that ship here.
    Can’t wait to get my hands on this issue, I have a room to “do” soon – very exciting!

  15. rose says:

    I definitely second a feature of people living in rental properties that manage to make them amazing. The article on Gemma of Black Bird was super inspiring. I think it would also be cool to have a regular feature on 5 minute tutorials (or similar) – styling a shelf, arranging store bought flowers, writing a thank you note – nice things other people make look easy πŸ™‚

  16. Kelsie says:

    This is SO BEAUTIFUL! Congratulations on an incredible post.
    It’s taken with such incredible attention to detail – absolutely breathtaking!

  17. Amelia says:

    I don’t feel there are big gaps at all, but a little more on how to work creatively in really small spaces would be amazing for those of us in tiny abodes.

  18. Manja Brinkman says:

    I love the Homestyle vibe! I would love to see more of how to achieve that look on a budget. I love a regular article with an expensive room and then a recreated room with the more budget friendly items, locally sourced to achieve a similar look and ambience.

  19. jane says:

    Features on local artists would be great

  20. Miriam says:

    Love homestyle mag, it’s my go to for inspiration. We”ve just built, and homestyle has helped us, find our style. Would love to see a bit more info on homes that are profiled, as in paint colourssused and possibly where some items have been sourced. Also more international websites of home decor stores that ship to nz.

  21. Claudia says:

    Hello! Would love to see more about upcycling preloved furniture and tips on how to display favourite objects.

  22. Claire says:

    I’d love to see more interviews with people in the industry and more products that are not too expensive. Love homestyle!

  23. Megan Hoskin says:

    Love Homestyle mag, love seeing NZ homes especially ones that think outside the box a little and have something different to share, also products from overseas that we can get in NZ πŸ™‚

  24. Megan McPhail says:

    DIY on how to make your flat into a home

  25. Lillie says:

    more Good&Co scarves! πŸ™‚

  26. Anthea says:

    I’d love to see more NZ homes!

  27. Rebecca Fraser says:

    Home makeovers on smaller budgets

  28. Amy Boddy says:

    love product roundups like this & more NZ spaces! (on smaller budgets!) πŸ™‚

  29. Rachael says:

    I love your magazine, very inspiring. I would love to see more before and after renovation features!!

  30. Kate says:

    I too like to read about creative Kiwi’s and how they’ve styled their homes! We are building at the moment and I’d love to have a magazine worthy home one day. Keep up the good work!

  31. Klassina says:

    Love Homestyle Magazine! I would like to see a bit more DIY, creative solutions on a small budget πŸ™‚

  32. Christina Tubman says:

    Would love to see more shop highlights and I love seeing real people’s houses on display
    Things that we can actually implement! Love your mag!!

  33. I love round ups! and more DIY home decor ideas would be nice too πŸ™‚

  34. Alesha says:

    More pages please πŸ˜‰ I always feel so sad when I get to the end!

  35. Ingrid says:

    I like seeing the house layouts so I can get ideas for renovating our house πŸ™‚

  36. Andrea says:

    NZ homes and style on modest budgets are inspiration in the current climate. DIY and how to start from a blank canvas! Outdoor spaces would be fab too!

  37. Amanda Henriksen says:

    I love product round ups and I’d love more of them please.

  38. Barbara Taylor says:

    I like floor plans so I can visualise room flow. Aproximate costs for renovations are always interesting as well.

  39. Desaree Borrie says:

    I like seeing the style of a diverse range of people & spaces (both NZ & overseas); love product round ups.

  40. Toni says:

    I like the DIY things, and anything for younger people on a budget like students or recent grads πŸ™‚

  41. Amy Cooper says:

    I would just like to see more of everything. I love the magazine and it always seems to come to an end too fast for my liking! I definitely agree with some of the comments about seeing more homes done on a more modest budget, as style is something which can’t just be bought. And more profiles on creative New Zealanders.

  42. Sarah says:

    I LOVE Homestyle mag! I always love a good before and after feature, especially those done cleverly on a modest budget. Creative studios would be great to see more of too. Perhaps a shop/home feature, as a lot of cool shops seem to have equally cool owners/homes, whether rented or owned. Great giveaway, fingers crossed!

  43. Jeanie says:

    I would like to see simple makeovers of rental properties – ways you can make a space that you dont own into something that is stylish and achievable for non-home owners.

  44. Kirsten Anderson says:

    I love to see peoples displays of their art, ceramics, books etc. More product roundups and up and coming trends would be awesome too.

  45. Jac says:

    Love love homestyle mag, doing everything right, just got to stay ahead of the game and feature products that we haven’t already seen everywhere. My fave mag! Love the websites to watch page too, always after something new to follow both here and overseas.

  46. Stacey Wesley says:

    I love all the articles, Would love to see some more cool updo ideas of vintage stuff, And some funky kids deco ideas.

  47. Liv says:

    My fave features are always product roundups and peeks into beautiful NZ homes but it would be cool to see some lovely NZ shops too!

  48. Would love to see more ‘before and after’ photos of renovations. Gives you such a boost when you see something so awful turn into a stunning home. Keeps me renovating!!!

  49. Michelle says:

    Love Homestyle! Fresh and relevant, with coverage from NZ and abroad.. keep that up! Would like to see before and afters, DIY in a budget, kids room makeovers and cafΓ©s/public spaces.

  50. My favourites are articles on NZ homes, showing where they got lovely items, and product round-ups. Would love to see more DIY guides and crafty projects. Such a great magazine, fingers crossed!!

  51. Andrea says:

    I love the NZ home articles and the shop articles. I would love to see more before and after renovation/redecoration – perhaps a different room per issue.

  52. Sophie Owen says:

    Homestyle magazine is my favourite. I love the local vibe, it would be great to see some international spaces to add to the New Zealand flavor.

  53. Kath says:

    I would love to see some more of the gorgeous individual boutique stores we have in NZ featured. Maybe a couple in each issue from different towns/city’s so when you are in a new place you know where the best places are to shop!

  54. rachel allen says:

    perhaps NZ artists? Or maybe the cheap landscape fixes? love your mag tho, is great as is

  55. Hayleigh says:

    Homestyle is my fav mag, its fresh, accessible and hip. I would love it monthly! I miss the renovation/build costs, they added some context to the project and whether it was accessible for you or not. I would like more landscaping things, maybe a focus on homewares shopping in different places (new shop opened in etc), I really love the new textiles, blogs/books to read at the start.

  56. Karey Webber says:

    Love product round up’s and renovations.

  57. Rahine says:

    I would love to see my house….and more international homes and product line ups and just keep doing what you are doing…

  58. Elisha McInnes says:

    I’d love to see some DIY interior design projects for the average home owner and i’d love to more tours of stylish homes.

  59. Jane Dalton says:

    I’ve actually only had the chance to read Homestyle once when a kiwi friend bought it with them to stay with us in Australia and was so impressed by the beautiful content! Perhaps a suggestion would be adding more Australian homes to the mix?

  60. marlar boon says:

    Rental renos please. Nz furniture designers and product. Ohh nothing quite like bedding and textile recommendations! x

  61. Melissa says:

    I would love to see more sneak peaks into homes and the process of renos too. And some inspiring retail spaces would be great.

  62. Aimee Rendell says:

    I would love to see ideas for working with a room that doesn’t have a lot of natural light. Lots of rooms profiled always seem to be light-filled but not all rooms are like that. Also ideas for dealing with large blank walls – both high and low end budgets would be awesome. Oh and unusual-shaped rooms. It would be cool to see how people deal with rooms that aren’t easy spaces to start with.

  63. Sarah says:

    Love product round ups. Also inspiring home spaces, not necessarily NZ, but certainly which fit with what we can do and find here. I also love reading about the people behind wonderful design, NZ focus on this would be great. Ps. Super prize πŸ™‚

  64. Haley says:

    Keep doing what they are doing ! Ive been following Homestyle for some time now and recently it has started moving in much more interesting directions – well done! Id love to see more shops, more creatives and their spaces (esp studios etc ) and I agree with the rentals thing.
    Also I really appreciate the design direction – like the imagery above is going in. I think they are on the right road! πŸ™‚

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