I went to a fashion show.

Company of Strangers, NZ Fashion Week 2013 - Studio HomeInto the depths of the Auckland Sofitel’s basement!
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Tuesday this week had me seriously deviating from my norm! I had been invited to attend the Twenty Seven Names and Company of Strangers shows at the NZ Fashion Week and I was having a pre event wardrobe meltdown. Cliche I know…but seriously…pressure!!

Being that this was so new to me I thought I would take pics at the Company of Strangers show to share with those of you who might be curious? I am by no means a fashion blogger ( I think we allll know that!) but thought that perhaps some of you might be interested to see some snaps of the production outside of just the standard model shots.

Here are some pics followed by a list of personal observations.

Company of Strangers, NZ Fashion Week 2013 - Studio HomeChis Lorimer of Ciel PR in the final countdown to the show he produced in conjunction with Company of Strangers.
……Company of Strangers, NZ Fashion Week 2013 - Studio Home
Fashion blogger Aych McArdle in the spotlight!
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Company of Strangers, NZ Fashion Week 2013 - Studio HomeFashion journalist Rosie Dawson-Hewes taking a well deserved breather.
……Company of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio Home
The photographers zone was kind of fascinating as there was a definite air of competitiveness for position!
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Company of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio HomeMy favourite kiwi based fashion/street style bloggers; Four Eyes had every angle covered.
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Company of Strangers, NZ Fashion Week 2013 - Studio HomeCompany of Strangers NZ Fashion Week 2013 - Studio HomeCompany of Strangers, NZ Fashion Week 2013 - Studio HomeA blurry glimpse of designer Sarah Aspinell and her team as they did a fleeting wave and run!
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Some thoughts:
– First up … in my humble opinion the show location, event and actual clothing from Company of Strangers was simply awesome!  I loved the industrial, gloominess of the basement and styling of the models. The garments on show were all pieces that I personally would love to buy and wear.

– I think that models may have an extensions added to their forearms …. they were loooonnng.

– People that attend fashion events aren’t all “fashiony” people. I expected rows of outrageously dressed and styled to the hilt personalities but really most of those in attendance were actual buyers and a good wod of media.

– The “fashiony” people were there however, and made for some SUPREME people watching!  They varied in degrees of extreemes but went from rainbow hair colour and glistening sparkly pants to the perfectly considered dressed down.

– It is obvious that a MASSIVE amount of effort goes into these shows. Aside from the  fashion itself, casting, styling, make up and hair there is also the production, seating (I mean who gets front row?!) lighting, music and sponsorship. After the crowds drift in, the seats are filled and the first model steps out…the actual show is only about 10 minutes long. Then its all done and dusted and the teams no doubt await the feedback of their event and collection often delivered publicly in the media. It gives me anxiety to think about that balance.

– It was a cool juxtaposition to watch BMW’s pulling up with the notable guests, bloggers shooting looks and security dudes in suits outside the Viaduct Events Centre (FW HQ) while just 20 metres away a team of 5 guys were spraying down their commercial fishing boat before heading back out to work. I am sure this isn’t unique to NZ but it sure felt reassuring to see our little country still humming along at all levels of industry.

That’s that really. I felt really stoked to be invited and am so glad I’ve had a peep in the door of that part of NZ’s creative culture.

NZ Fashion Week HQMore pics on the Studio Home instagram.

 

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