I’m super excited to say this is your first look at a new Australian bedding brand who promote all day sleep ins, snuggling and that an unmade bed can compete with a neatly tucked in one!
In Bed offers 100% linen duvets, sheeting and pillowcases in a really beautiful restrained palette. Because they live and breath their aesthestic they also offer some seriously lush cotton and cashmere throws (that mustard one….) and a small range of homewares that will make your Sunday breakfast in bed the most indulgent activity of your week.
Branding/design: Moffitt.Moffitt All campaign & still life bed shots: Terence Chin