I was introduced to the super interesting and creative make/use project just last week by photographer Bonny Stewart- MacDonald. In fact…her own post on make/use combined with the story behind the beautiful imagery she has created for them is so good and clear that I’m not going to mess with it!!
“make/use is the ongoing research project of Holly McQuillan and the creative forces she collaborates with. Through the use of patterns and stencils that McQuillan has made open source, anyone (and I mean anyone, the process is genius) can create any one of the garments from this collection.
Built around concepts of zerowaste in the production of fashion garments, the magical and earth saving aspect of this collection is that the word offcut becomes obsolete, nothing goes to waste. Every garment begins as a single flat piece of fabric cut from a standard width bolt of cloth.
As well as the strong imagery already associated with the branding and ethos of make/use, the concept that sparked with my own design sensibilities was the idea of something flat becoming a form with physical depth. I sought out domestic and industrial spaces that I could photograph in a way that suggests both flat and form simultaneously. These images are paired with the fashion portraits, where we worked with model Sophie McElwain-Wilson from Kirsty Bunny. Her hair was crafted at Willis York and Elise MacMillan was our makeup artist (and lighting assistant). Talented MakeUse videographer Mon made a cameo as the male model and we were supplied footwear by I Love Paris and artfully handcrafted jewellery from Vanessa Arthur and Fran Carter. Any creative person knows the struggle it takes to materialise a concept from a vision; presenting this work has been the most fulfilling moment of my career to date. What really topped the project off was the creative and talented individuals I got to collaborate with from the make/use team: Jen Archer-Martin, Greta Menzies, Emma Fox-Derwin, Jo Bailey, Karl Kane, Jason O’Hara, Mon Patel and Isaac Dalkie. ”