“Tough Love” is the debut range from Auckland designer; Amy Clarke and her new label Mylarke. But don’t be fooled by the word “debut”! Amy is likely one of NZ’s MOST successful small independant designers with the launch of her brand; Victoria’n’Bird on Etsy way back in 2006. She garnered a huge customer base through her store on that platform and has been fully self employed through that venture from day one! (an exceptional story to me!)
I recently visited the studio she shares with her Rust and Stardust collaborator; Evie Kemp (coming soon in the next issue of Homestyle and later here) and can vouch for these cool and very wearable pieces. Go for an explore and buy some every day clothes from a local. Prices range from $69 to $189 NZ. Nice one.