Shelf/Life – new site!

Shelf Life. NSW, Australia. Photographed by Luisa Brimble. Styled by Jess Ibbett. Art Direction by Jasmin Wong of Millet Studio.

Jess and Brendan Ibbett might call Sydney home but their beautifully curated corner of the internet; Shelf/Life appeals to detail orientated online shoppers around the world.

Having been early adopters of design focused online retail since 2009 they decided to close the doors to their small Surrey Hills boutique to concentrate on the development of their internet based offering and the extension of their natural but modern aesthetic (which I am pretty obsessed with!)
They mix wares by talented local makers and designers with hand picked product from around the globe. With the recent relaunch of their site, Jess and Brendan spent some time getting creative with team like minded collaborators to shoot some of their great collection! Here is a snippet of these below with photography by Luisa Brimble, styling by Jess with Jasmin Wong of Millet Studio topped off with food by The Floury Baker.

If you like the vibe then you’ll definitely like to explore more here.
I think Shelf/Life has set an impressive precedent for independent online retailers in what is rapidly becoming a highly competitive market!
Presentation. Product. Presentation. Customer Service. Tick! (presentation…)

 

Shelf Life. NSW, Australia. Photographed by Luisa Brimble. Styled by Jess Ibbett. Art Direction by Jasmin Wong of Millet Studio. Food by The Floury Baker (Anna Simamora).Shelf Life. NSW, Australia. Photographed by Luisa Brimble. Styled by Jess Ibbett. Art Direction by Jasmin Wong of Millet Studio. Food by The Floury Baker (Anna Simamora).Shelf Life. NSW, Australia. Photographed by Luisa Brimble. Styled by Jess Ibbett. Art Direction by Jasmin Wong of Millet Studio. Food by The Floury Baker (Anna Simamora).Shelf Life. NSW, Australia. Photographed by Luisa Brimble. Styled by Jess Ibbett. Art Direction by Jasmin Wong of Millet Studio. Food by The Floury Baker (Anna Simamora).Shelf Life. NSW, Australia. Photographed by Luisa Brimble. Styled by Jess Ibbett. Art Direction by Jasmin Wong of Millet Studio. Food by The Floury Baker (Anna Simamora).

Imagery courtesy of Shelf/Life
Photography by Luisa Brimble
Art Direction by Jasmin Wong of Millet Studio
Styling by Jess Ibbett
Food by The Floury Baker
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