TEAM.WORK: Studio Home + ALAS

ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/

I am SO excited to finally be sharing with you the result of my latest TEAM.WORK collaboration project! Good things take time my friends!
It is such a personal thrill to get the opportunity to step beyond the blog and actually brainstorm ideas with the independent brands/designers/artists that I admire so much.
For this new project, Betony Dircks and Kelly Elkin were the design stars that accepted the challenge to help me come good on my dream delivering you guys the BEST PJ’s EVER! For them – its not such a hard task as their sleep and leisurewear brand; ALAS (“all light and shadow”) has somewhat of a cult following. They know what cool, quality and deliciously cosy inside gear is and lucky for me were keen to share.

Sydney based ALAS is an industry leader when it comes to fashion that is both socially and ecologically responsible :

“Our sleepwear is made in India where the cotton is also grown, spun, woven and dyed. All of our garments are constructed with GOTS (Global Organic Textile Standard) certified organic cotton, in fair labour, sweatshop-free factories. We visit our producers regularly to maintain strong relationships and trust between all parties. We believe this personal approach is the best way to ensure the integrity of each factory. “
You can explore more about their production and textiles here.

Knowing that I would be presenting you with guilt free garments of top quality (I myself own many pieces of ALAS that are well and truly lasting the distance) it was then down to some trans-tasman brainstorming! The internet was our shared workroom where we skyped and then used a shared Pinterest board to draw inspiration for our shapes, palette and general vibe. Man, that is such a brilliant design tool….
Kelly and Betony then flexed their textile design muscles to translate our ideas into the original print you see below!

ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/

I was quick to identify the style of the top and bottoms from their existing range – wanting to go for an “inside tracksuit” kind of look and nothing too tight so there would be no need to run for the bra drawer should any wearers get busted clad in their “tracksuit” post acceptable pj wearing hours.
The reverse of the fabric is very soft 100% organic cotton fleece which is pretty lush! The pants have a softly elasticated waistband as well as a drawstring should you need it.

I have been road testing our TEAM.WORK set for the last few weeks. Even giving them a “full day” wear while working (from my home studio…) It’s possible my boyfriend didn’t quite go for my “tracksuit” explanation but it doesn’t count as he knew they were pyjamas first!

Betony, Kelly and I are pleased to offer you this limited edition set available only online at ALAS.

SHOP DIRECTLY HERE NOW

ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/DSCF3276ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/ALAS x Studio Home TEAM.WORK collaboration project : 100% organic cotton pyjamas // Australia / New Zealand - limited edition, available online http://alasthelabel.com // photography by Julia Atkinson of Studio Home http://www.studiohomeonline.com/Betony Dircks and Kelly Elkin of Sydney-based, organic sleep and loungewear label - ALAS

ABOVE: Betony Dircks and Kelly Elkin – Designers of ALAS
……………………………….

CAMPAIGN IMAGERY: of TEAM.WORK pyjama’s by Julia Atkinson for Studio Home
Shot on FujiFilm XT1
Modeled by Greta Spearing
……………………..

Related Posts Plugin for WordPress, Blogger...
This entry was posted in australia, collaborations, creative business, emerging designer, fashion, new zealand, TEAM.WORK. Bookmark the permalink.

Comments are closed.