Auckland’s Ponsonby Road may be lucky enough to host the divine little bricks ‘n’ mortar HQ of Widdess – but my friends, the best news is that this family label and store has found a small home online too!
They launched their clothing label in 1996 and have remained true to their love of simple design using beautiful fabrics. Unwavering in their aesthetic while so many other brands rose and fell around them, they have simply spent their time collecting beautiful products to compliment their own style and have been instrumental in the growth of many up and coming ones!
I thought their latest shoot with young photographer Ophelia Mikkelson offered a bit of a dreamy change of pace for the beginning of the week and wanted to introduce you to their world, whether or not you get to visit their store in person or by mouse!
Footnote – these are the BEST things to have hit my feet in yearssss!!!