It won’t be lost on you that I am overly enthusiastic about collaboration … on any level! Which is why I was excited and interested to view the new project by a pair of creative souls that I have followed with keen interest for some time!
“Workbook” is the visual diary of designer/maker/stylist Marsha Golemac and photographer Brooke Holm, created to celebrate the juxtaposition of studio still life with landscape imagery.
Marsha’s distinctive styling has been shot in studio in a response to Brooke’s dramatic captured landscapes. As frequent collaborators in producing campaign imagery for some of Australia’s top brands – the body of work and resulting exhibition is a refreshing and playful body of work that they have been able to work on together without commercial restraint.
YOU HAVE BEEN SUPER SUCCESSFUL, LONG TIME COLLABORATORS PRODUCING CAMPAIGN IMAGERY FOR MANY TOP AUSTRALIAN BRANDS – IS THIS YOUR FIRST PERSONAL COLLABORATION? WHAT LED YOU TO THE WORKBOOK IDEA?
B: Ever since Marsha and I quit our full time jobs and decided to pair up, the concept of this project has been on our minds. The idea was always there but we just needed the opportunity and means to make it happen. What’s so great about Workbook is that it all fell into place when K.W.Doggett Fine Paper approached us to collaborate with them and produce a printed book. The concept of the book was up to us, so this fortunately gave us the chance we needed to make a hard copy visual diary as well as an exhibition to go with it.
M: We have been in talks about doing a personal project from the very beginning. We’ve struggled to find the time due to our work commitments which of course isn’t a bad thing. When we were approached by K.W. Doggett Fine Paper we couldn’t pass the opportunity up. With everything online these days it seems so rare to have your ideas and work actually printed and to have it done by the best in the business – even better. The idea behind Workbook came from the desire to join our individual aesthetics and somehow make them uniform. The conceptual direction is almost a response to the landscape imagery, though it wasn’t an overall intention. Overall, we wanted to make something beautiful and thought provoking. We aim to create curisotity, whether it be in our personal work or for a client.
INDEPENDENTLY YOUR STYLES AND AESTHETIC ARE QUITE RECOGNISABLE (IN THE BEST POSSIBLE WAY!) BUT YOU WORK IN VERY DIFFERENT MEDIUMS – WHAT KEY ADVICE WOULD YOU GIVE OTHER CREATIVES CONSIDERING COLLABORATION?
B: I think we are so fortunate that we became best friends before we really started working together. We just got along so well, had a lot of respect for each other and had so many similar ideas and goals to achieve. Both of us are extremely ambitious so everything has naturally progressed.
In our situation, although having different areas of expertise, we have grown and learned new things together every step along the way. There’s nothing better than sharing the experience with your best mate. I would say to other creatives considering collaboration to find someone you really click with, someone who has very similar goals and someone who might be at a level of your own. Then work your ass off to make your success happen. Nothing falls in your lap.
M: What works for B and I is the fact that our aesthetics are so different. If they were the same then I would question how quickly we would have progressed. Though our aesthetics are different it’s our extreme perfectionism that allows us to combine our creativity. And being best friends is the icing on the cake, she supports all my random strange ideas! This type of working relationship isn’t exactly easy to find and for anyone starting out I think that as much as it would be amazing to find that special someone – don’t wait. An exciting collaborative opportunity can be as simple as a cup of coffee or a phone call to someone whom you admire. It is great to collaborate but it also isn’t essential. If you’re a creative wanting to take the plunge into the unknown – just do it. There is never a right time. When you throw yourself into the deep end you actually have no choice but to make it work. Expect that everything will not fall into place and that you will need to do work that you will not enjoy but there will be a point where things start working the way you want them to, just remember to keep at it. And most importantly, be nice to everyone.Imagery courtesy of Marsha Golemac and Brooke Holm